I design systems
that scale with AI
and data.

Product Designer with 8+ years building scalable design systems, AI enhanced experiences, and engagement driven UX across fintech, travel, and civic tech. Currently at HolidayPirates, Berlin.

View My Work
7+
Years Experience
28%
Engagement Uplift
40%
Faster Delivery
$10M+
Product Impact
🎨
Experience
8+ Years
Temidayo Aiyedona
Product Designer · Berlin, Germany
📈
Product Impact
$10M+
Selected Work

Problems I've solved.
Products I've shipped.

Each project represents a distinct design challenge, from AI powered travel to fintech to civic tech, with measurable outcomes at every step.

UX Research · Analytics
1ST CLICK
95.76%
→ Dashboard
SESSIONS
1.78M
analysed
PEAK LOGIN
Sun
21:00
UX Research Data Analytics Tableau Matomo Strategic Ops
Agent Experience: UX Research & Workflow Analytics
Led a multi-team behavioural analytics investigation across 1.78M sessions to identify peak usage patterns, task priorities, and click efficiency translating raw data into dashboard redesign recommendations.
1.78M
Sessions
3
Teams
85%
Task Completion
→
Civic Tech · B2C
4
Projects
12
Updates
3K
Citizens
User Research UX/UI Prototyping
Tracka
A civic platform enabling Nigerian citizens to track and give feedback on government project implementation in their communities.
3K+
Active users
Gov
Sector
→
Fintech · B2C
BALANCE
₦ 128,400
↑ Transfer successful
Send
Bills
More
Fintech UX/UI User Testing
Paymack
A money transfer and bills payment gateway designed for simplicity reducing friction in everyday financial transactions.
3
Merchant-in-1
30%
Faster flows
→
InsurTech · B2B
InsurTech UX/UI Research
VIMA
Vehicle Inspection Management App digitising the motor vehicle inspection process for insurance companies across Nigeria.
5×
Faster inspections
B2B
Insurance sector
→
Mobility · B2C
NEARBY RIDES
VERIFIED DRIVER
John Accountant ⭐ 4.9
Book Ride
Mobility UX/UI User Research Prototyping
Parizzo
A carpooling app connecting commuters with verified workers in their profession making shared mobility safer, smarter, and more community-driven.
70%
Daily active
3+
Profession pools
→
About Me

I'm Temidayo.
I design with AI
and systems thinking.

Based in Berlin, Germany. I'm a Product Designer at HolidayPirates building AI powered travel experiences and a modular design system that cut delivery time by 40%. Previously Head of UX Design at SeamlessHR, where I scaled the design team from 4 to 11 and launched Africa's first embedded finance product.

I specialise in design systems, AI assisted design, and engagement driven UX. I use data and behavioural analytics to validate every decision before I open Figma. Speaker, mentor, and design educator with students across Africa and Europe.

Design Systems & DesignOps97%
AI-Assisted UX & Personalisation90%
UX Research & Behavioural Analytics93%
Design Leadership & Mentorship88%
Figma · Prototyping · Interaction Design95%
My Approach

How I work at principal level

🤖

AI augmented by default

I integrate machine learning and predictive personalisation into design workflows, cutting research synthesis time by 25% and enabling smarter, faster product decisions.

🏗️

Systems thinking first

I build scalable design systems that give teams a shared language. My modular component libraries have reduced design inconsistencies by 50% and delivery time by 40%.

🎯

Outcomes, not outputs

Every project traces back to a measurable result. From 28% engagement uplift to a $10M embedded finance product, I design to move numbers that matter to the business.