I'm Temidayo.
I design with purpose
and systems thinking.

I specialise in design systems, AI assisted design, and engagement driven UX. I use data and behavioural analytics to validate every decision before I open Figma.

View My Work My Experience →
8+
Years Experience
28%
Engagement Uplift
40%
Faster Delivery
$10M+
Product Impact
🎨
Experience
8+ Years
Temidayo Aiyedona
Product Designer · Berlin, Germany
📈
Product Impact
$10M+
Selected Work

Problems I've solved.
Products I've shipped.

Each project represents a distinct design challenge, from AI powered travel to fintech to civic tech, with measurable outcomes at every step.

UX Research · Analytics
1ST CLICK
95.76%
→ Dashboard
SESSIONS
1.78M
analysed
PEAK LOGIN
Sun
21:00
UX Research Data Analytics Strategic Ops
Agent Experience: UX Research & Workflow Analytics
UX research and workflow analytics for a UK-based contractor management platform. Analysed 1.78M behavioural sessions across Matomo and Tableau to surface peak usage patterns, navigation bottlenecks, and agent workflow friction. This delivered a strategic redesign roadmap adopted across 3 teams with task completion at 85%.
1.78M
Sessions
3
Teams
85%
Task Completion
Case study →
Fintech · B2C
Paymack app preview
Fintech UX/UI User Testing
Paymack
When I joined Paymack, the company was merging three separate payment platforms into a single app, without losing users who'd abandon anything with more than three steps. I designed the unified experience: one home screen, progressive disclosure for advanced features, and trust signals at every transaction state. Transfer time dropped by 30%.
3
Merchant in-1
30%
Faster flows
Case study →
Civic Tech · B2C
Tracka app preview
User Research UX/UI Prototyping Infographics
Tracka
BudgIT brought me in to close a gap that had frustrated Nigerians for years: nobody knew where their tax money was actually going. I designed Tracka as a civic accountability platform where citizens could discover, follow, and report on government projects in real time, with feedback that actually reached the agencies responsible.
3K+
Active users
Gov
Sector
Case study →
InsurTech · B2B
VIMA app preview
InsurTech UX/UI Research
VIMA
Nigerian vehicle insurers had no way to verify what field agents were actually doing. Policies were issued from paper forms with zero accountability, making fraud effortless. I designed VIMA to close that gap: a guided mobile inspection flow for agents in the field, and a live verification dashboard for insurers to track every submission in real time.
5×
Faster inspections
B2B
Insurance sector
Case study →
Mobility · B2C
Parizzo app preview
Mobility UX/UI User Research Prototyping
Parizzo
When I was handed the Parizzo brief, the team had already tried carpooling in Lagos and hit a wall: nobody trusted a stranger enough to share a car, regardless of star ratings. I designed the professional identity model: doctors ride with doctors, bankers with bankers, turning a safety concern into a community feature with 70% daily active use.
70%
Daily active
3+
Profession pools
Case study →
My Approach

How I work.

🤖

AI augmented by default

I integrate machine learning and predictive personalisation into design workflows, cutting research synthesis time by 25% and enabling smarter, faster product decisions.

🏗️

Systems thinking first

I build scalable design systems that give teams a shared language. My modular component libraries have reduced design inconsistencies by 50% and delivery time by 40%.

🎯

Outcomes, not outputs

Every project traces back to a measurable result. From 28% engagement uplift to a $10M embedded finance product, I design to move numbers that matter to the business.

Core Competencies
🏗️
Design Systems & DesignOps
Building scalable component libraries and DesignOps practices that give product teams a shared language and a 40% faster path from brief to ship.
🔬
UX Research & Analytics
Framing the right research questions before opening any tool. I combine behavioural analytics, usability testing, and contextual interviews to validate decisions, not just generate outputs.
🤖
AI UX & Personalisation
Designing for AI surfaced recommendations, adaptive interfaces, and machine learning outputs, including a personalisation system that drove a 28% uplift in user engagement.
🎯
Design Leadership
Scaled the design organisation at SeamlessHR from 4 to 11. I lead through frameworks, not supervision, building teams that can make good decisions independently.