About · Temidayo Aiyedona · Product Designer

I'm Temidayo.
I design with purpose
and precision.

Product Designer with 8+ years shaping digital products that scale, from civic platforms in Lagos to travel tech in Berlin. I lead with systems thinking, validate with data, and deliver with craft.

🏗️ Design Systems 🤖 AI Assisted UX 📊 Behavioural Analytics 🎯 Design Leadership 🌍 Berlin, Germany

I started my design career building products for users who needed them to work, not just look good. Working across fintech, civic tech, and mobility in Nigeria taught me that great design has to survive contact with real people, low connectivity, and high stakes.

"Design isn't a stage in the process, it's the thinking that runs through every stage."
— Temidayo Aiyedona

After leading UX at SeamlessHR, where I scaled the design team from 4 to 11 and shipped Africa's first embedded finance product, I moved to Berlin to join HolidayPirates as Senior UI/UX Designer, bringing the same rigour to travel experiences at European scale.

Today I work at the intersection of design systems, AI, and behavioural analytics. I believe the best design decisions come from data, and that a 40% faster delivery time isn't a metric, it's proof that systems thinking works.

Outside work I mentor designers across Africa and Europe, speak at product and UX conferences, and run workshops on AI assisted design.

Skills built through real product work.

Eight years of shipping across fintech, civic tech, InsurTech, and travel, each one adding a new layer to how I think about design.

Strategy & Leadership

Defining design vision, scaling teams, and shaping product direction at the organisation level. I've grown design orgs from scratch, introduced DesignOps practices, and partnered with engineering and product to set the bar for quality.

Research & Evidence

Framing the right questions before gathering data. Behavioural analytics, usability testing, in depth interviews, and diary studies. I use the method that fits the uncertainty, not the one that's easiest to run.

Systems & Craft

Modular component libraries, design tokens, and interaction patterns that give product teams a shared language. My systems aren't style guides, they're living products that reduce inconsistency and accelerate delivery.

AI & Personalisation

Designing for machine learning outputs, recommendation systems, and adaptive interfaces. I understand what AI can and can't do, and design experiences that make its outputs feel human and trustworthy, not algorithmic.

What I design with.

The tools I reach for every day, from research and testing to prototyping and handoff.

🎨

Figma

Design & Prototyping

📊

Tableau

Data Visualisation

🧪

Maze

UX Testing

🗺️

Miro

Collaboration

🤖

Matomo

Analytics

⚡

Zeplin

Dev Handoff

8+ years of building products that matter.

2022 to Now

Berlin, Germany

HolidayPirates

Senior UI/UX Designer

📍 Berlin, Germany · Hybrid

Collaborated with cross functional teams to shape AI powered travel discovery experiences across European markets. Built a modular design system that reduced delivery time by 40% and drove a 28% uplift in user engagement through personalised recommendations and continuous optimisation.

Current Design Systems AI/ML UX Travel Tech Analytics

2019 to 2022

Lagos, Nigeria

SeamlessHR

Head of UX Design

📍 Lagos, Nigeria

Led and scaled the design organisation from 4 to 11 designers. Spearheaded the launch of Africa's first embedded finance product, a salary linked loan product for enterprise payroll clients. Introduced DesignOps practices, component libraries, and research led design culture across the entire product suite.

Head of Design DesignOps Fintech Leadership Embedded Finance

2018 to 2019

Remote

BodAdmin

UX Designer

📍 Remote

Designed UX for a board administration and governance platform, simplifying complex workflows around investor relations, minute books, and executive reporting for corporate clients. Built the design practice from the ground up as the founding designer.

GovTech B2B SaaS UX Design Remote

2017 to 2018

Lagos, Nigeria

Findworka

Brand & UX Designer

📍 Lagos, Nigeria

Led company wide brand and product design across multiple mobile applications in health and education verticals. Modernised the product suite and improved design and development collaboration workflows, lifting user satisfaction across the platform.

HealthTech EdTech Brand Design Mobile

2016 to 2017

Lagos, Nigeria

Tedbree Digital

UX Designer

📍 Lagos, Nigeria

Designed digital experiences for an event management platform, working closely with development teams to deliver full cycle design from discovery through to production handoff. Built foundational skills in rapid prototyping, user flows, and mobile first interaction design.

Event Tech UX Design Prototyping Mobile

How I think about design.

📊

Data before Figma

I open Matomo, Maze, and the analytics dashboard before I open Figma. Every design decision is grounded in behavioural data, not assumptions or aesthetics alone.

🏗️

Systems over screens

A beautiful screen solves one problem. A design system solves a thousand. I design components, patterns, and tokens that scale across teams and time.

🤝

Design is a team sport

The best products are built when design, engineering, and product move together. I invest as much in alignment and communication as I do in craft.

🎯

Outcomes, not outputs

Deliverables don't matter, outcomes do. I design to move metrics that matter: engagement, retention, task completion, and business growth.

🤖

AI as a design tool

Machine learning and AI aren't just product features, they're design tools. I integrate AI into my research synthesis, personalisation strategies, and prototyping workflow.

🌍

Design with context

Having designed for users in Lagos and Berlin, I know that great UX is contextual. Connectivity, literacy, culture, and access all shape what "good design" means.

Sharing the work beyond the screen.

Beyond shipping products, I speak at conferences, lead workshops, and mentor the next generation of African designers.

🎤

The Ladder NG Conference

Speaker on design leadership and scaling design teams in African product companies.

🏫

TechCampus UX Masterclass

Led a UX masterclass on behavioural analytics and data informed design for product teams.

🧑‍🏫

Design Mentorship

Active mentor to emerging designers across Africa and Europe through 1:1 sessions and community programmes.

I'm Temidayo.
I design with purpose
and precision.

From Lagos to Berlin, designing at every scale.

Skills built through real product work.

What I design with.

8+ years of building products that matter.

How I think about design.

Sharing the work beyond the screen.

Let's build something that matters.

I'm Temidayo.I design with purposeand precision.

From Lagos to Berlin, designing at every scale.

Skills built through real product work.

What I design with.

8+ years of building products that matter.

How I think about design.

Sharing the work beyond the screen.

Let's build something that matters.

I'm Temidayo.
I design with purpose
and precision.