Designed a civic platform enabling Nigerian citizens to track, monitor, and give feedback on government project implementation putting transparency directly in the hands of the public.
BudgIT brought me in to design Tracka because they had identified a problem that had frustrated Nigerians for years: nobody knew where their tax money was actually going. Roads half-built. Schools left incomplete. Projects marked "done" with nothing to show for it. Citizens had no way to push back, and the government had no real accountability mechanism.
My challenge was to give those citizens a genuine voice. Not just a complaints box, but a structured channel to discover projects in their area, follow them for updates, and submit feedback that actually reached the responsible agencies. It had to work for someone with basic smartphone literacy, not just tech-savvy activists.
Following a lean double diamond approach adapted for civic contexts, with extra emphasis on stakeholder alignment between citizens and government representatives.
Research revealed a clear divide: citizens wanted simplicity and transparency, while government agents needed robust reporting tools. Designing for both without compromising either was the core tension.
The solution centred on three core interactions: Discover projects by location, Follow them for updates, and Feedback directly to the responsible agency. Every design decision was tested against the question: "Would someone with basic smartphone literacy be able to do this alone?"
Tracka translated complex government spending data into a social platform citizens could actually use, with gamification, social proof, and real time project tracking all on one screen.
Every design has forks in the road. These were the decisions that shaped Tracka most, and why I made them.
