Designed a civic platform enabling Nigerian citizens to track, monitor, and give feedback on government project implementation putting transparency directly in the hands of the public.
Nigerian citizens were constantly out of the loop on the status of government capital expenditure projects the roads, schools, and infrastructure their taxes were funding. Projects would stall, get abandoned, or be marked "complete" with no way for the public to verify or respond.
The goal was to design a platform that bridged this gap giving ordinary citizens real-time visibility into projects and a direct channel to give feedback that actually reached the responsible government agencies.
Following a lean double-diamond approach adapted for civic contexts, with extra emphasis on stakeholder alignment between citizens and government representatives.
Research revealed a clear divide: citizens wanted simplicity and transparency, while government agents needed robust reporting tools. Designing for both without compromising either was the core tension.
The solution centred on three core interactions: Discover projects by location, Follow them for updates, and Feedback directly to the responsible agency. Every design decision was tested against the question: "Would someone with basic smartphone literacy be able to do this alone?"
Tracka translated complex government spending data into a social platform citizens could actually use — with gamification, social proof, and real-time project tracking all on one screen.