Designed Parizzo a carpooling app that matches commuters with verified workers in their profession, making shared mobility safer, more trusted, and community driven.
When I was handed the Parizzo brief, the team had already tried and failed to get Lagosians to carpool. The core problem wasn't awareness. It was trust. Sharing a car with a stranger, no matter what a star rating said, felt unsafe. Especially for women commuting alone. I had conversations with potential users who flat-out said they would never get into a car with someone they didn't know.
The insight I designed around was that professional identity is a powerful trust signal. A doctor with a doctor, a banker with a banker, a teacher with a teacher. Parizzo's model restricted carpools to people who share your profession, which dramatically reduced social distance. My job was to make that invisible trust layer feel tangible and real at every step of the journey.
From signing up to arriving at work, the Parizzo mobile app guides professionals through every step of a shared commute, built around trust, verified routes, and real time coordination.
Parizzo was fundamentally a trust problem. Every design decision came back to one question: how do we make strangers feel safe enough to share a car?